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Intro


FIREFLIESWEST

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Intro


FIREFLIESWEST

 

FIREFLIESWEST

We are a committed group of individuals centered around the advertising and entertainment industries cycling for each other and the greater good. 

Every year approximately 50 Fireflies gather in San Francisco and cycle 550 miles down the Californian coast to Los Angeles to raise money for The City of Hope to aid research in blood cancers.

FOR THOSE WHO SUFFER WE RIDE.

 

 

 

If you are interested in corporate sponsorship or other commercial opportunities please see our
sponsorship page.

 
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INTRO_Sponsors


OUR SPONSORS

OUR SPONSORS

INTRO_Sponsors


OUR SPONSORS

OUR SPONSORS

 

Our sponsors are our life blood who support the tour year after year.

We are incredibly proud of the industry contacts who generously support FIREFLIES WEST, The City of Hope and the search for a cure of blood cancers.

 
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CityofHope


 THE CITY OF HOPE

CityofHope


 THE CITY OF HOPE

 

Every dollar you give goes directly to fighting cancer: Every rider pays 100% of their own way out of their own pocket. So every tax deductible dollar you give goes directly to City of Hope.

City of Hope developed the technology behind four of the world's most widely used drugs to fight cancer: Drugs like Herceptin, Avastin, Rituxan, and Erbitux that are used worldwide to fight and treat cancer. 

When you give to City of Hope, you give directly to the source: Because other charity organizations like Livestrong and Susan G Komen support research at City of Hope, supporting the Fireflies West removes the middle man and goes straight into life-saving research. 

City of Hope has the best overall outcome of any U.S. treatment center for Leukemia and other Blood Cancers: They have successfully performed more than 11,000 stem cell transplants, among the highest in the nation. Even though City of Hope patients are the sickest, they survive the longest.

About City of Hope

City of Hope is a leading research, treatment center dedicated to the prevention, treatment and cure of cancer and other life threatening illnesses guided by a compassionate patient-centered philosophy. 

 

videorecruit


6 DAYS
45+ RIDERS
500+ MILES

SAN FRANCISCO - LOS ANGELES
11TH OCT - 16TH OCT 2019

VIEW THE ROUTE

videorecruit


6 DAYS
45+ RIDERS
500+ MILES

SAN FRANCISCO - LOS ANGELES
11TH OCT - 16TH OCT 2019

VIEW THE ROUTE

If you ever wondered what it’s like to ride the Fireflies tour this video that was shot by Warren Kommers and edited / narrated by Rick Lawley gives you a pretty good idea. Epic. 

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RidersRecruitment2018


BECOME A RIDER,
BE A BETTER YOU

RidersRecruitment2018


BECOME A RIDER,
BE A BETTER YOU

 

FIREFLIESWEST 2019
RIDER APPLICATION

October 10th* - October 16th
6 Nights

Riders are required to be in Mill Valley on the 10th by 2pm.

Director Sportif - Michael raimondi
Ride Producers - emily alvarez & Lali Koehler
Creative Director -  Steve Mawhinney

Fill in this form to be officially considered for the 2019 Tour. We are aiming to make selections and announcements by early May which will give you approximately 4 and half months to train. If you have questions on how the selection works please see our handy FAQ below this form:

Name *
Name
Gender *
This just allows to balance genders.
How far have you ridden a bike? *
Just so we understand you bike level - don't worry every year we have a wide range of skills of cyclists from semi pro cyclists to never ridden further than the local restaurant/bar.
Have you ridden a Firelfies tour before *

 

 

How do we choose?

It's kind of complicated. We aim to create a mixed group of riders who center on the advertising industries. Below are some of the questions we have heard and some of the answers we give:

 

Why are there so many returning veterans?

We try and aim for a 50% returning veterans to 50% new riders ratio. The veterans help with guiding the virgins on the road and throughout the long days and the virgins keep the veterans in line and help spread the Fireflies spirit.

Why are there so many Brits?

The Fireflies are a global family so we try to include a handful of European or international Fireflies as they like to include some West Coast veterans on their tours. 

Why are there a handful of non-ad people?

While we are mostly centered on our industry of advertising and the supporting marketing disciplines but we also like to include some riders from the 'outside'. It keeps the conversation interesting

Why aren't there more women?

On average we have about 10-15 female riders every year but we would love more. Ideally we would have an equal split of genders but we don't get as many applications from women - please let your female friends and colleagues know about us as they have a great chance of being selected.