We are a committed group of individuals centered around the advertising and entertainment industries cycling for each other and the greater good.
Every year approximately 60 Fireflies gather in San Francisco and cycle 630 miles down the Californian coast to Los Angeles to raise money for The City of Hope to aid research in blood cancers.
FOR THOSE WHO SUFFER WE RIDE.
Mill+ presents ‘A Journey to Hope’, an original animated piece created for Fireflies West.
* This is our tenth year anniversary so we've added an extra day in the challenging Santa Ynez valley
Our sponsors are our life blood who support the tour year after year.
We are incredibly proud of the industry contacts who generously support FIREFLIES WEST, The City of Hope and the search for a cure of blood cancers.
CITY OF HOPE
CITY OF HOPE
City of Hope developed the technology behind four of the world's most widely used drugs to fight cancer: Drugs like Herceptin, Avastin, Rituxan, and Erbitux that are used worldwide to fight and treat cancer.
When you give to City of Hope, you give directly to the source: Because other charity organizations like Livestrong and Susan G Komen support research at City of Hope, supporting the Fireflies West removes the middle man and goes straight into life-saving research.
City of Hope has the best overall outcome of any U.S. treatment center for Leukemia and other Blood Cancers: They have successfully performed more than 11,000 stem cell transplants, among the highest in the nation. Even though City of Hope patients are the sickest, they survive the longest.
About City of Hope
City of Hope is a leading research, treatment center dedicated to the prevention, treatment and cure of cancer and other life threatening illnesses guided by a compassionate patient-centered philosophy.