We are a committed group of individuals centered around the advertising and entertainment industries cycling for each other and the greater good.
Every year approximately 60 Fireflies gather in San Francisco and cycle 630 miles down the Californian coast to Los Angeles to raise money for The City of Hope to aid research in blood cancers.
FOR THOSE WHO SUFFER WE RIDE.
Mill+ presents ‘A Journey to Hope’, an original animated piece created for Fireflies West.
DATES FOR 2017
Leave San Francisco OCT 4Th
Arrive Los Angeles OcT 10th*
* This is our tenth year anniversary so we've added an extra day in the challenging Santa Ynez valley