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GRAND DEPART


GRAND DEPART

RIDER BRIEFING
SAN FRANCISCO

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GRAND DEPART


GRAND DEPART

RIDER BRIEFING
SAN FRANCISCO

 

Ride Dates for FFW 2017
OUR 10th Anniversary Tour

 

SAN FRANCISCO - LOS ANGELES
4TH OCT - 10TH OCT 2017

RIDER BRIEFING | SAN FRANCISCO - AND CARB LOADING
Late Afternoon Tuesday 3RD OCTOBER

Every year there's a mix of returning and new riders, the mandatory rider briefing is the first chance that the tour riders will meet each other, receive their ride jersey and get the all important safety briefing. Everyone is encouraged to get a good nights sleep and eat a healthy and large meal.

Hotel
Sir Francis Drake Hotel
450 Powell St,
San Francisco,
CA 94108

(415) 392-7755

The tour traditionally departs Goodby Silverstien and Partners after a breakfast at 10am.

 
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STAGE1


DAY 1

SAN FRANCISCO - SANTA CRUZ

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STAGE1


DAY 1

SAN FRANCISCO - SANTA CRUZ

 

DAY 1 | SAN FRANCISCO TO SANTA CRUZ – 85 MILES
Wednesday 4th Oct

Depart the hotel en masse in a sea of red and make our way through the heart of the city to Goodby Silverstein & Partners for what has now become our official breakfast send-off event. (Special thanks and much love to them for their support from the beginning!) After some much needed coffee and inspirational words of encouragement from Rich and his team, we’re back on the bikes and headed west. This is the most traffic we’ll see for the next 550 miles. Through Chinatown and some amazing views of the Golden Gate Bridge. Classic SF stuff as we head for the coast. 7 miles through morning commuters and out of nowhere it comes into view- the Pacific Ocean. She will be our chaperon for the next 6 days. To avoid riding into the sea, we make a sharp left and its keep the ocean on the right all the way to LA.  This stage is among the flattest as we get out legs under us. We enter Santa Cruz from the north and ride past some of the worlds most famous and fiercely local surf breaks. The Lost Boys was filmed here in 1987 and if all goes well, there will be no vampires among us when we wake after a night in this classic California surf town.

Hotel
Quality Inn
1101 Ocean St
Santa Cruz, CA 95060
(831) 427-1616

 
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STAGE2


DAY 2

SANTA CRUZ - BIG SUR

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STAGE2


DAY 2

SANTA CRUZ - BIG SUR

 

DAY 2 | SANTA CRUZ – BIG SUR 87 MILES
thursday 5th Oct

This is a fairly tough stage with many personalities, but at the end of the long day is a heaven called Big Sur. After 6 years we have finally figured out how to avoid the highways and its called “Strawberry Fields Forever” (you’ll understand that later).

Along the way there is a wake up call that is the climb up to Carmel. We dismount for a bit of lunch at this beautiful coastal hilltop village. Yes, Clint Eastwood was once the Mayor and we are indeed beginning to resemble The Good, The Bad and The Ugly. After Carmel its about 30 miles of rolling, breathtaking PCH coastline as we enter the densely pine forested hamlet of Big Sur. If you haven’t been here before, we urge you do to some reading about this very magical part of California before you ride through it. Here is a great article written by Hunter S. Thompson on Big Sur. 

Hotel
Big Sur Lodge

47225 Highway One
Big Sur, CA 93920
831-667-3100

 
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STAGE3


DAY 3

BIG SUR - CAYUCOS

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STAGE3


DAY 3

BIG SUR - CAYUCOS

 

DAY 3 | BIG SUR - CAYUCOS 86 MILES
Friday 6Th Oct

When people ask us “Are there any hills?” this is one of the days that comes to mind.  While this stage is arguably the most classically beautiful PCH section, it is also up and down, up and down for most of the day. You’ll go from sea level to about 800ft for what feels like an eternity before the Big Sur mountain range lets you out onto the marsh - like rolling flatlands that takes us into another famous California surf town.

Outside of town stands the massive Hearst Castle looking down on us from a mountaintop. Citizen Kane was written about William Randolph Hearst and there have been more than a few Fireflies who have been known to whisper “Rosebud…” as they drift off to sleep after this challenging day.

Hotel
Cayucos Beach Inn
333 South Ocean Ave
Cayucos, CA 93430
805-995-2828

 
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STAGE4


DAY 4

CAYUCOS - SOLVANG

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STAGE4


DAY 4

CAYUCOS - SOLVANG

 

DAY 4 | CAYUCOS - SOLVANG 95 MILES
SATURDAY 7th OCT

The day starts of in the fabulous beach town of Cayucos and it's usually overcast and almost chilly.

We  then head in land through some of the most fertile agricultural land in California. This flat and windy land lends it's self to well formed pace lines were the strong and larger riders often takes turns in the usual strong head winds that blow across this open landscape.

Lunch is in the working town of Santa Maria. Then we leave the flat lands behind as we very gently climb up into wine country. The ride through Foxon Canyon is one the most beautiful moments of the entire ride with beautiful wineries calling the riders into them like Sirens calling to lost sailors. 

Those who make it past the thirty or so wineries often treat themselves to great dinners and bottles of wine in Solvang and Los Olivos.

 

Hotel
Holiday Inn Express
1455 Mission Drive
Solvang, CA 93463
805-688-2018

 
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STAGE4b-10th


DAY 5

SANTA YNEZ VALLEy - SOLVANG

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STAGE4b-10th


DAY 5

SANTA YNEZ VALLEy - SOLVANG

 

DAY 5 | SANTA YNEZ VALLEY - SOLVANG
SUNDAY 8th OCT

This is the addition day we are planning this year. We've selected the Santa Ynez valley area as it provides some of the most stunning and quiet roads in California. Of course the added bonus is the surrounding vineyards and amazing restaurants.

We're still selecting the route but it'll be challenging, epic and a true celebration of what makes this tour and group of riders so special.

 

Hotel
Holiday Inn Express
1455 Mission Drive
Solvang, CA 93463
805-688-2018

 
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STAGE5


DAY 6

SOLVANG - VENTURA

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STAGE5


DAY 6

SOLVANG - VENTURA

 

DAY 6 | SOLVANG - VENTURA 85 MILES
Monday 9th OCT

This day takes us up and over the San Marcos pass at 3000 feet. It is approximately 7 miles of climbing at 7-9%, making this the single biggest climb on the ride. We discovered the old haunted stagecoach road, so the suffering is a bit more bearable thanks to the beauty of this single lane country road. At the summit sits Cold Springs Tavern - once a stagecoach stop (c.1860). Unfortunately we must pass it up as we descend big sweeping Alpine - like switchbacks into the town of Montecito where we all regroup for lunch.  

From here we say hello once again to our friend, The Pacific Ocean, and it’s a fast 30 miles into Ventura along the PCH. Ventura finds us sleeping in a seafront hotel where the Mill boys usually strip off the Lycra and don wetsuits for a bit of surfing at sunset. 

That last night we have a riders only group dinner at the local Italian where it’s a few words from everyone and stories about why and who we are riding for.

Hotel
Inn at the Beach
1175 South Seaward Ave
Ventura Ca 93001
805-652-2000

 
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STAGE6


DAY 7

VENTURA - LOS ANGELES

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STAGE6


DAY 7

VENTURA - LOS ANGELES

 

DAY 7 | VENTURA - LOS ANGELES 90 MILES
TUESDAY 10TH OCT

We can almost see and smell LA from here. What used to be one of the easiest days is now the hardest day as we decided to add some sweet (read: hard) climbs as we hang a left off the PCH and catch the start of the Mulholland Highway and head up into the hills of Malibu for about 30 miles. These are very beautiful but very tough climbs.

We will have a late lunch at the famous Peddlers Fork in Calabasas before heading back down the mountains to ride along the coast to Santa Monica. Once in LA we all regroup in Santa Monica and it’s a few pints before rolling once again en masse to the welcoming arms of our friends, family and sponsors at the finish party.

Guest Riders

This is also our only guest riders day. In the years past we’ve had a great groups from 180/LA, Saatchi, Deutsch et al. join us with fresh legs, big smiles and clean jerseys. 

 

Hotel
No Hotel is booked on the final night.

ARRIVAL PARTY

We will be finishing at The Mill this year as they also celebrate 10 years in LA.