WE ARE THE
FIREFLIES

We are a community of cyclists focused on the creative industries. Our mission is to raise funds for cancer research and provide support to those affected by this devastating disease, including individuals who have been diagnosed, as well as their friends and family.

For over 16 years we have organized an annual charity bike ride to raise funds for cancer research and created a community of riders to give the support and encouragement for the riders who want to try and ride over 600 miles in a week.

We believe that with sufficient training, personal commitment, and a positive spirit, anyone can complete a 600-mile bike ride over seven days and raise thousands of dollars. We have helped hundreds of aspiring cyclists accomplish this challenging feat.

FUCK CANCER

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2025 TOUR

RIDE BIKES.
RAISE MONEY.
FIGHT CANCER.

Going back to the foundation of The Tour is important and a reminder of the challenges ahead - whether it be The Tour or a loved one, we all struggle, and navigating this route will be an extension of our collective mental and physical strength.

The “original” Fireflies West route is equal parts gorgeous and challenging. The route has evolved over many years, taking on different aspects of what CA has to offer. This year's route will be seven days rather than the typical 6. Some of the most iconic CA coastline will be traveled, with stops in Santa Cruz, Big Sur, Solvang and possibly a new surprise (or two) along the way. An extra day doing the thing you love!

This multi-day tour will also be entirely doable as long as you take it seriously, properly train for it, and ride with your fellow Fireflies in groups. You will be riding +600 miles and climbing +30,000 feet over 7 days.

If you want to go fast, go alone. If you want to go far, go with The Fireflies!

CLICK TO DONATE OR SUPPORT A RIDER

For Those who suffer we ride.

Raising hope and money
for cancer research.

Each rider is self funded, they pay for everything themselves so every dollar donated goes directly to City of Hope. Since we began our annual ride, we have partnered with City of Hope. We chose them because of their cancer research-based approach, which aims to reduce the gap between laboratory discoveries and treatment. City of Hope also provides support to a diverse community of cancer patients, as well as their friends and family.

If you want to learn more about their mission and methods please visit their website: www.cityofhope.com